A few words from the (Italian) wise
Looking out at a well-lit seminar room on the second floor of the midtown Hilton Hotel, at tables laden with wine glasses and lined with eager listeners, McCoy informed her audience that “It couldn’t be a better time for wines from southern Italy.”
It was a theme to be repeated, although never again quite as succinctly, throughout the all-too-short run of this year’s Italian Wine Week presented by the Italian Trade Commission. Subtitled “The Grandest Italian Wine Event Ever Held Outside of Italy” and focusing this year on wines from Calabria, Campania, Puglia and Sicily, the event (this year was its fifth edition) brought together about 200 Italian wineries (not all from the south and about a quarter of which were looking for a U.S. importer) and countless importers and distributors and other wine-trade people.
Among the many memorable remarks from the week’s speakers and guests:
“This week there is a peaceful invasion of Italian producers and wine experts.” – Maurizio Forte, Trade Commissioner and Executive Director for the Italian Trade Commission.
“The U.S. market is the most-important market for Italian wine; we export almost $1.5 billion per year.”– Maurizio Forte
Wines from southern Italy are largely unknown to the U.S. market because “most American tourists still do not visit Southern Italy.” – former wine director Charles Scicolone.
“They are a ‘hand-sell, meaning that it often takes talking about these wines and explaining them to the customer in order to get them to try a bottle or two.” – Charles Scicolone
“People want to know who you are, not just your wines.” – Chad Turnbull, president of New York-based importer Savorian, Inc., told the producers. “One of the most fundamental things you can do is to introduce yourself to your market.”
“Puglia and Calabria are at the edge of the western world.” – blogger/importer/Italophile Jeremy Parzen. “They just needed a small nudge to enter the modern world of winemaking.”
“When you taste (the wines of southern Italy), it’s hard to imagine what the wines were like 20 years ago.” – Elin McCoy. “These were wines you didn’t want to know about.”
“Sicily is sexy; it was sexy even before the wines were so good.” Roberta Morrell, president and CEO of Morrell Wine Bar and Café, New York City.”The good reds came before the good whites…now the whites are fresh, fruity and minerally.”
“I’m consumer driven. If you can’t say it, you can’t buy it.” – author/wine educator Kevin Zraly.
“In Italy, people mostly eat at home.” – restaurateur/ author Lidia Bastianich. “First, because good eating means eating their mother’s cooking, nobody makes it better, and secondly, because of the economic crisis that is currently afflicting the country.”
“Buying a wine made in Italy means buying a piece of wine history from a country that has made wine for a thousand years.” – journalist Luciano Pignataro.